How to write description about your hotel to unlock the allure of your accommodation

Welcome to today’s guide on crafting a captivating hotel description that will attract an abundance of customers.

In this post, I will walk you through the step-by-step process of writing an engaging hotel description, ensuring that you capture the attention of potential guests and entice them to choose your establishment.

With a structured approach, this guide will provide you with valuable insights, including helpful guides and examples for each essential part.

It’s crucial to follow the order presented in this guide to achieve a perfect representation of your hotel through your writing.

Get ready to elevate your hotel’s appeal and leave a lasting impression on prospective guests with a well-crafted description that stands out from the competition.

Let’s delve deeper into each idea to provide more information on what to include when writing about a hotel:

1. Introduction:

  • Provide a captivating opening sentence that grabs the reader’s attention and sparks interest in the hotel.
  • Describe the hotel’s location in more detail, mentioning any notable landmarks, attractions, or proximity to popular destinations.
  • Elaborate on the hotel’s concept, design, or unique selling points, such as a boutique-style hotel, a historic building, or a modern and sleek design.

Writing Example:

“Welcome to [Sunset View Hotel], nestled in the heart of a charming coastal town. With its prime location overlooking the serene ocean, [Sunset View Hotel] offers guests a tranquil retreat with breathtaking views and a warm, welcoming ambiance.”

2. Accommodations:

  • Describe each type of room available, including their size, layout, and bed configurations.
  • Highlight the specific amenities and features of each room, such as plush bedding, ergonomic workstations, spacious bathrooms, or luxurious bath products.
  • Mention any additional perks or services provided with the rooms, such as complimentary Wi-Fi, in-room entertainment options, or personalized concierge assistance.


“Our hotel boasts a variety of well-appointed rooms to suit every traveler’s needs. Whether you’re seeking a cozy single room for a solo getaway or a spacious suite for a family vacation, our accommodations are designed with your comfort in mind. Each room features plush bedding, modern amenities, and tasteful decor, ensuring a restful and enjoyable stay.”

3. Dining and Culinary Offerings:

  • Provide more details about the hotel’s dining options, describing each restaurant, cafe, bar, or lounge individually.
  • Mention the ambiance, style, and decor of each dining venue, whether it’s a fine dining restaurant with an elegant atmosphere or a casual bistro with a vibrant and trendy vibe.
  • Highlight any renowned chefs, signature dishes, or unique culinary experiences offered.
  • Discuss any dietary preferences or special menus available, such as vegetarian, vegan, or gluten-free options.
  • If applicable, mention any themed dining experiences or special events organized by the hotel, such as wine tastings, cooking classes, or live music nights.


“Indulge in a culinary journey at our onsite restaurant, Seaside Bistro. With its elegant coastal-inspired design and panoramic views of the ocean, Seaside Bistro offers a memorable dining experience. Our talented chefs craft a diverse menu showcasing fresh, locally sourced ingredients. From delectable seafood dishes to international flavors, there’s something to satisfy every palate.”

4. Facilities and Amenities:

  • Provide a comprehensive list of facilities available to guests, describing each one in detail.
  • Highlight the features and benefits of each facility, such as state-of-the-art fitness equipment in the gym, a refreshing swimming pool with a sun deck, or a rejuvenating spa with a wide range of treatments.
  • Mention any business-related amenities, like fully equipped meeting rooms, audiovisual equipment, or dedicated conference spaces.
  • If the hotel offers recreational activities, describe them in more detail, such as a tennis court, golf course, or children’s play area.
  • Discuss any unique or standout features that set the hotel apart, such as a rooftop bar with panoramic views, a library with a cozy reading corner, or an art gallery showcasing local artists.


“At [Sunset View Hotel], we strive to provide a range of facilities to enhance your stay. Stay active at our fully equipped fitness center, take a refreshing dip in our sparkling outdoor pool, or unwind with a rejuvenating spa treatment at Tranquility Spa. For business travelers, our hotel offers a state-of-the-art business center and versatile meeting rooms, accommodating a range of corporate events and conferences.”

5. Guest Services:

  • Emphasize the hotel’s commitment to exceptional customer service, describing how the staff goes above and beyond to cater to guests’ needs.
  • Share examples of personalized services or special touches provided, such as a welcome drink upon arrival, turndown service with chocolates, or assistance with arranging local tours or reservations.
  • Mention the availability of a 24-hour front desk, emphasizing the convenience and accessibility for guests.
  • If the hotel has multilingual staff, highlight this as an advantage for international guests.


“Our dedicated and friendly staff at Sunset View Hotel is committed to delivering exceptional service. From the moment you step into our elegant lobby, our team is ready to assist with any request or inquiry. Enjoy the convenience of our 24-hour front desk service, allowing you to access assistance at any time. Whether you require recommendations for local attractions, assistance with transportation arrangements, or any other special request, our staff is here to ensure a seamless and enjoyable stay.”

6. Location and Surroundings:

  • Paint a vivid picture of the hotel’s location, describing the neighborhood or surroundings.
  • Highlight any nearby attractions, landmarks, or points of interest, such as a famous museum, a bustling shopping street, or a tranquil park.
  • Mention the ease of access to transportation options, such as being within walking distance of a metro station or having a shuttle service to popular destinations.
  • If the hotel offers beautiful views, such as ocean views, mountain vistas, or city skylines, emphasize this as a unique feature.


“Situated along the picturesque coastline, [Sunset View Hotel] offers easy access to the town’s charming shops, lively cafes, and popular tourist attractions. Take a leisurely stroll along the scenic promenade, explore the local art galleries, or simply relax on the pristine sandy beaches. With its convenient location, our hotel serves as an ideal base for exploring the natural beauty and cultural delights of the surrounding area.”

7. Reviews and Ratings:

  • Summarize positive guest reviews or testimonials, mentioning specific aspects that were praised, such as friendly staff, comfortable beds, or exceptional breakfast.
  • Include any notable awards, recognition, or certifications received by the hotel, showcasing its reputation for excellence.
  • If the hotel has a strong online presence, mention positive feedback from travel review websites or social media platforms.


“At [Sunset View Hotel], your satisfaction is our top priority. We are proud to have received numerous positive reviews and accolades from our valued guests. They have praised our attentive staff, the comfort of our accommodations, and the memorable dining experiences at [Seaside Bistro]. These glowing reviews reflect our unwavering commitment to providing exceptional hospitality.”

8. Special Events and Services:

  • If the hotel caters to special events, describe the services and facilities available for weddings, conferences, banquets, or other occasions.
  • Mention the expertise of the hotel’s event planning team, their attention to detail, and their ability to create memorable experiences.
  • Discuss any specialized services provided for events, such as custom menu creation, audiovisual support, or decor arrangements.


“Whether you’re planning a dream wedding, an important corporate event, or a memorable celebration, [Sunset View Hotel] offers versatile event spaces and personalized services. Our experienced event planning team will work closely with you to create a flawless and unforgettable experience. From tailored menus to elegant decor, we ensure every detail is taken care of.”

9. Sustainability and Responsible Practices:

  • Detail the hotel’s commitment to sustainability, environmental conservation, or responsible practices.
  • Mention specific initiatives undertaken, such as energy-efficient lighting, water-saving measures, recycling programs, or partnerships with local community organizations.
  • Highlight any certifications or awards related to sustainability or eco-friendly practices, such as LEED certification or membership in green hotel associations.


“At [Sunset View Hotel], we are dedicated to sustainability and responsible practices. We have implemented energy-efficient lighting throughout the property, implemented water-saving measures, and actively participate in recycling programs. By supporting local suppliers and engaging with the community, we strive to minimize our environmental impact and contribute to the well-being of our surroundings.”

10. Pricing and Value:

  • Discuss the hotel’s pricing structure, mentioning the range of rates based on room types and seasons.
  • Highlight the value for money provided, emphasizing the quality of accommodations, services, and amenities compared to the price.
  • If the hotel offers any special deals, promotions, or packages, describe them in detail, including any added benefits or discounts.


“We offer competitive pricing that provides excellent value for your money. Our rates are designed to suit different budgets, ensuring that our guests can enjoy a memorable stay without compromising on quality. Additionally, we frequently offer special promotions and packages that combine accommodations, dining experiences, and local activities, allowing guests to make the most of their stay.”

11. Conclusion:

  • Summarize the key features, amenities, and services that make the hotel an attractive choice for travelers.
  • Reiterate the unique aspects or experiences offered by the hotel that set it apart from others in the area.
  • Encourage readers to consider the hotel for their accommodation needs and provide contact information or a booking link for further inquiries.


“In summary, [Sunset View Hotel] offers a picturesque coastal retreat with comfortable accommodations, exquisite dining options, and a range of amenities and services designed to enhance your stay. With our prime location, dedicated staff, and commitment to guest satisfaction, we invite you to experience the tranquility and charm of [Sunset View Hotel]. Book your stay with us today and create cherished memories that will last a lifetime.”

>> You may like to read the intentions of guests when searching hotels.

By incorporating these detailed aspects into your post and add a little SEO writing skills, your readers will gain a deeper understanding of the hotel and its offerings, enabling them to make more informed decisions when choosing their accommodations.

About the author

Thom Ho

Mr. Thom has worked as an SEO specialist and WordPress developer, and he is on the list of the top 15% SEO workers in the world, tested by Linkedin in Nov 2020.

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